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Concept Store

PROJECT DESCRIPTION:
The NOTTEVERA Seoul Concept Store was conceived as a virtual narrative of the best Italy has to offer in Fashion, Beauty, Entertainment and the Arts. Standing at the crossroads of commerce and culture, the NOTTEVERA Seoul Concept Store is a hub for nurturing creativity and supporting partnerships with some of Italy's most visionary and innovative brands.

Set in a 1,000 square-foot industrial space located on the edge of Seoul's glitzy Kangnam area, the NOTTEVERA Seoul Concept Store is a radically new approach to style that transports customers to the glamour and elegance of an Italian night in Seoul. It is the new destination for fashionistas, artists, innovators and the public - a multi-purpose space where consumers can engage in distinctive shopping, stimulating cultural events, an aperitivo or just quiet contemplation.

This project is the outcome of over thirty years of knowledge, experience and in-depth research in the fashion and retail industries by the founders of NOTTEVERA who wanted to create a revolutionary new retail concept that acts as matchmaker between brands and consumers, integrating strategies of marketing, merchandising, and business development.

 

PRODUCTS & SERVICES:

  • Fashion (NOTTEVERA + partners): clothing, handbags, accessories, shoes, Intimates, eyewear
  • Beauty (partners): cosmetics, skin care, soaps, creams, perfumes
  • Culture & Entertainment (partners): lounge, music, books, magazines, exhibits, events, classes, collaborations, music

 

PARTNER OPPORTUNITIES (SPECIAL INTRODUCTORY OFFER):

  • 10 emerging Italian brands curated by us
  • €300/month + 15% of gross sales (min. 1-year contract)
  • All costs included

 

ADVANTAGES TO PARTNERS:

STAND-ALONE STORE NOTTEVERA CONCEPT STORE
Financial background check Not required
At least 2 years of rent in liquid assets usually required Not required
Large financial deposit for lease at start Not required (1-month only)
Personal guarantee of lease Not required
Significant investments for store build-up (Decoration, construction, etc.) No cost
Building permits, fire inspection Not required
3-6 months of construction period prior to store opening Start immediately
Long-term lease commitment (5-10 year lease) Annual commitment, with only 3-month notice to vacate
Separate contracts for Staff, Electricity, Internet, Phone, Cleaning, etc. Not required, all included

 

SPECIAL CONSIDERATIONS:

 

KOREA

  • Asia’s 4th largest economy and one of the wealthiest countries in the world
  • Annual fashion industry turnover estimated at over $37 billion
  • Key entry point for other Asian markets: Korean fashion and entertainment trends are very popular in Japan, China, Indonesia, etc.

 

THE SPACE

  • A community of 10 niche Italian brands in a highly curated lifestyle space
  • Prime Seoul location in glitzy Kangnam
  • Most cost-efficient way to enter / have a presence / test your product in Korea
  • No competing brands. Careful complimentary brand selection creates significant cross-marketing and collaborative opportunities
  • No language or cultural barriers: we provide everything (staff, utilities, facilities, etc.)

 

KOREAN CONSUMERS

  • Highly sophisticated and fashion-savvy
  • Very receptive to new ideas and trends
  • Crave Italian lifestyle
 
FOR MORE INFO:
nottevera.com | info@nottevera.com | +1.917.697.0333