NOTTEVERA (Italian for "True Night") is a niche luxury lifestyle label based in New York, with design and manufacturing facilities in Milan, Italy. The Company was established in 1999 by former investment banker and fashion rebel Sam Hinedi who set out to create a brand of substance that inspires women, allowing them to always feel elegant and confident. Collections include ready-­to-­wear, leather handbags, shoes and accessories - an entire system of modern essentials for today's sophisticated trendsetters. 

NOTTEVERA represents the glamour and elegance of an Italian night. From bold statement pieces to core basics with an edge, our products are designed for women who cherish an 'effortless luxury' lifestyle characterized by innovative product design, manufacturing excellence and high functionality. 

NOTTEVERA values craftsmanship through exquisite, beautiful and timeless designs. All our products are passionately conceived and handcrafted in Italy. We work with skilled artisans and never compromise on materials and trims. Our long-­standing relationships with family-owned mills and tanneries in Northern Italy enable us to custom develop our own prints and patterns, and to rigorously control quality throughout the entire manufacturing process to ensure an uncompromising level of quality, creativity and exclusivity for our designs.

Sam Hinedi is the quintessential cosmopolitan man. He grew up in Italy, attended French high school, went to college in Switzerland and completed his MBA in the US. An avid traveler, he visited over 30 countries and is fluent in four languages.

Prior to launching NOTTEVERA, Sam had a distinguished career as Senior Executive overseeing customers in the Lifestyle, Beauty & Fashion industries for leading global financial institutions, a task that allowed him to gain valuable insights and a deep understanding of what it takes to build a successful lifestyle brand. 

As years went by, Sam was inspired to shift his attention to something every woman needs: a practical, yet elegant wardrobe. The lack of formal design training didn't prevent him from launching NOTTEVERA and he grew his Company through sheer grit, determination and hard work. Sam is not the designer for NOTTEVERA, but as its Founder and visionary he works closely with his design team in Italy to ensure that every collection is faithful to his brand's premise.  

"To me, confidence is the ultimate definition of sexy. A woman who is confident with her looks defines her own beauty. It's the way that she thinks about herself that makes her beautiful. NOTTEVERA is all about empowering women and making them feel always elegant and confident." 

Company Profile - NOTTEVERA