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CUSTOMER PROFILE: MALIN LINNEA

In our second customer profile, we meet Swedish DJ and music producer Malin Linnea Cronholm in London where she has been living and working since 2010. Malin actively spins in some of the city's hottest venues and often travels internationally to work art and fashion events for some of the world's best known brands. Her clients include Bulgari, Christian Dior, W Hotels, Elle, Details, InStyle and many more. She is managed by London's legendary Ministry of Sound.

We caught up with Malin at Kaffeine and asked her a few questions about music, what it takes to be a great DJ, her future plans, and - of course - her fashion style.

Malin Linnea | NOTTEVERA

- Tell us about yourself.
I am a London-based Swedish DJ. My background is in finance, but I made a quite unusual career switch a few years ago and have been DJ-ing globally ever since.
 
- Where did your love from music come from? 
I was always into music and I recall being obsessed with Michael Jackson when I was 6 years old. I saw him in concert in 1992 which was really cool. At the time, my mom said I was the youngest person in the crowd!
 
- How and when did you first start DJ-ing, and at what point you realized that you wanted to do this for a living? 
Back in 2008 I took a DJ course in Stockholm to learn it for fun, and I loved it so much that I quit my full-time finance job in 2013 to focus on DJ-ing. 
 
- What is your most memorable moment as a DJ? 

I get new ones all the time, but DJ-ing on a super yacht under the stars in Croatia in the middle of sea is definitely one of them.

Malin Linnea | NOTTEVERA

- How has working late at night affected your personal life? 

Working late nights definitely has its drawbacks when it comes to personal life. Back home in London, I do lots of PR and fashion gigs that tend to be earlier hours thankfully. Often when you travel for DJ-ing, you are put on flights that might be a few hours after you finish your set, which can be exhausting.

- What are the essentials for being a great DJ? 

Reading the crowd is the most obvious one. The second one is probably always hunting for music which takes A LOT of time.

- Is there a gap in musical tastes between the US and Europe? 

Generally speaking, the US used to be much more Hip Hop and R&B focused but I think that's gradually changing now.

Malin Linnea | NOTTEVERA
 
-Are you producing? 
Yes! I studied music production in London and as soon as my travel schedule quiets down a bit I hope to be able to find the time to go back to the studio.
 
- Have you had any interesting experiences or stories with fans while Dj-ing? 
Sometimes people come up to me to request a song, and it’s the same track that is playing. That always fascinates me!
 
- How would you define your fashion style? 

Very eclectic. For DJ-ing big events or dressing up, I love a bit of 70’s glam with statement jewelry. I also tend to wear anything low back cut.

- What are you wearing today? 

A white Tahari cotton dress, Diesel sneakers and my NOTTEVERA Effie snakeskin bucket bag.

- What is your favorite pastime when you're not Dj-ing? 
DJ-ing is very intense work, so I prefer to take it easy when I’m not working. I love doing yoga and meditation to balance my crazy lifestyle. That and spending quality time with friends and family.
 
- Thank you Malin!
- You're welcome!
 
Connect with Malin at malinlinnea.com.
 
 

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