In our second customer profile, we meet Swedish DJ and music producer Malin Linnea Cronholm in London where she has been living and working since 2010. Malin actively spins in some of the city's hottest venues and often travels internationally to work art and fashion events for some of the world's best known brands. Her clients include Bulgari, Christian Dior, W Hotels, Elle, Details, InStyle and many more. She is managed by London's legendary Ministry of Sound.
We caught up with Malin at Kaffeine and asked her a few questions about music, what it takes to be a great DJ, her future plans, and - of course - her fashion style.
I get new ones all the time, but DJ-ing on a super yacht under the stars in Croatia in the middle of sea is definitely one of them.
- How has working late at night affected your personal life?
Working late nights definitely has its drawbacks when it comes to personal life. Back home in London, I do lots of PR and fashion gigs that tend to be earlier hours thankfully. Often when you travel for DJ-ing, you are put on flights that might be a few hours after you finish your set, which can be exhausting.
Reading the crowd is the most obvious one. The second one is probably always hunting for music which takes A LOT of time.
Generally speaking, the US used to be much more Hip Hop and R&B focused but I think that's gradually changing now.
Very eclectic. For DJ-ing big events or dressing up, I love a bit of 70’s glam with statement jewelry. I also tend to wear anything low back cut.
A white Tahari cotton dress, Diesel sneakers and my NOTTEVERA Effie snakeskin bucket bag! (sold out!).